About Tiens

ABOUT TIENS:

 

Tiens Group Co. Ltd (hereby shortened as Tiens Group), founded in 1995 by Mr. Li Jinyuan in Tianjin China, began its march into the international market in 1997. Today Tiens Group has become a multinational conglomerate in fields like bio-tech, education, retail, tourism, finance, international trade and e-business, etc. And with its business reaching over 190 countries, Tiens Group has set up branches in 110 countries & regions and has established strategic alliances with top-rank enterprises from many countries.

The diversified products developed by Tiens Group, such as health food, health care appliances, skincare applications and household products, are creating a high quality life for more than 20 million families around the world and have helped them to enjoy health, happiness, beauty and affluence.
Tiens Group has been adhered to its charitable philosophy of “originating from society and therefore contributing to society” and has been actively taking on corporate social responsibility. Tiens Group has donated thus far more than RMB 1.5 billion to public welfare and social charities.
A high quality workforce of professional talents, together with a localized and well regulated management, has contributed to the internationally strategic goals of Tiens Group. In addition Tiens Group has an unbeatable international team in terms of research, innovation and professionalism, including more than 8,000 employees; 35% of which hold master’s degree or higher.
Based on a complete operational management system and well-designed regulations, Tiens Group is marching into the Fortune 500 in big strides by relying on the remarkable theories such as “New Swap and Alternative Theory”, “New Supermarket Theory”, “Consumption Results Wealth” and “Operational Consumption Results More Wealth”.

Mission Statement:To provide global consumers with quality products and opportunities of education & cause, improve their life quality, and make the society harmonious.
Tiens Brand Core :” One World, One Family
Tiens Brand Core Value:Extraordinary Innovation?Paramount Responsibility?Excellent Teamwork
Tiens Brand Slogan:Together We Share
Business Philosophy:Contributing to society by restoring health to mankind.
Corporate Spirit:Contributing to China through industrialization, and striving for higher goals through harmonious teamwork and genuine dedication.
Quality Guideline:Parable to build human health, Milestone to realize technical innovation, Method to make sustained improvements, and Heart to satisfy consumers.

 

Tiens

Company History

Tiens Group Co. Ltd (hereby shortened as Tiens Group), was founded in 1995 by Mr. Li Jinyuan in Tianjin China, began its march into the international market in 1997. Today Tiens Group has become a multinational conglomerate, boasting of industrial capital, trading capital and financial capital. Its businesses cover fields like biotechnology, health management, hotel and tourism industry, educational training, e-commerce, finance investment and real estate, etc. And with its business reaching over 190 countries, Tiens Group has set up branches in 110 countries & regions and has established strategic alliances with top-rank enterprises from many countries. The diversified products developed by Tiens Group, such as health food, health care appliances, skincare applications and household products, are creating a high quality life for more than 30 million families around the world and have helped them to enjoy health, happiness, beauty and affluence.
With the development strategy of great health industry, Tiens International Health Industrial Park and Tiens International University, sponsored by Tiens Group, are planed to cover an area of 4.2 square kilometers with total investment of RMB 17 billion Yuan. Tiens International Health Industrial Park is a comprehensive industrial park including product research & development, product pilot, product manufacture, biological health study, hospitality industry, exhibition economy and so on. There is a “great health innovative technology system” basing on its R&D centers and QC centers with international standard; a “great health production logistics system” relying on its modernized manufacturing shops and automatic warehouses; a “great health service system” depending on Tai Ji Sun Hospital International Health Management Center, hotels, conference centers; a “great health education system” being backed by Tiens International University, parts of which have been implemented in an orderly manner, so as to form a chain of health industry linked up with the flow of human resources, products, finance and IT; and it is believed that Tiens International Health Industrial Park will, on this basis, grow into a “great health industry cluster” in its true sense, and lay a more solid foundation and provide even more opportunities for the development of Tiens Group.

Tiens Group has been adhered to its charitable philosophy of “originating from society and therefore contributing to society” and has been actively taking on corporate social responsibility. Tiens Group has donated thus far more than RMB 1.5 billion to public welfare and social charities.
A high quality workforce of professional talents, together with a localized and well regulated management, has contributed to the internationally strategic goals of Tiens Group. In addition, Tiens Group has an unbeatable international team in terms of research, innovation and professionalism; 35% of which hold master’s degree or higher.

Based on the theory of “Business-oriented Thinking, Refined Management, and Refined Service”, Tiens Group is currently practicing the advanced theories of “New Swap and Alternative Theory”, “Consumption Makes Wealth, Operation and Consumption Makes More Wealth” as a foundation, guaranteed with the perfect operation management system and well-designed regulations, to take big strides towards World Top 500 with great confidence for the development of Chinese national industry.

Mission Statement: To provide global consumers with quality products and opportunities of education & cause, improve their life quality, and make the society harmonious.

Tiens Brand Core: Better Tiens, Better Life

Tiens Brand Core Value: Extraordinary Innovation、Paramount Responsibility、Excellent Teamwork

Tiens Brand Slogan: Harmony, Unity, Prosperity

Business Philosophy: Contributing to society by restoring health to mankind.

Quality Guideline: Parable to build human health, Milestone to realize technical innovation, Method to make sustained improvements, and Heart to satisfy consumers.

CHAIRMAN’S PROFILE :

Mr. Li Jinyuan is now the Chairman of Tiens Group Co., Ltd and the Chairman of the Board and CEO of Tiens Bio-Tech Group (USA) Inc. (Tiens Bio-Tech Group (USA) Inc. is listed on the American Stock Exchange).Mr. Li Jinyuan was born in 1958 in Cangzhou, an ancient city in northern China. When he was young, he was full of dreams, pursuits, persistence and determination. At the time China was carrying out the Policy of Reform and Opening Up, Mr. Li Jinyuan successively devoted himself to gaining experience in enterprise operation and laying the foundation for his forthcoming success.
After being in business for several years, Mr. Li Jinyuan incorporated Tiens Group Co., Ltd in 1995. Tiens Group Co., Ltd.(“Tiens Group”) entered the international market in 1997. TIENS is a multinational group specializing in bio-tech, education, retail, tourism, finance, international trade and E-business. With a business spanning over 190 global countries and regions, TIENS maintains its regular customers more than 20 million families across the world, and has subsidiaries or branches in 110 countries and regions. TIENS has formed strategic alliances with world-class enterprises in many countries. TIENS has emerged as a global company, and is a pioneer and innovator in the direct selling industry. Mr. Li Jinyuan proposed four theories, i.e., Six-Network Interaction Theory, New Swap and Alternative Theory, New Supermarket Theory and Operation and Consumption Makes More Wealth to direct the growth of TIENS.
With a business philosophy of Serving Society by Restoring Health to Mankind, Mr. Li Jinyuan has always kept corporate social responsibility uppermost in his mind. Combining enterprise development with national demand and social interest will no doubt bring benefits to society. Mr. Li Jinyuan founded TIENS Meijing International Charitable Foundation with 800 million Hong Kong dollars in 2003, which aims to raise funds for public welfare. He donated RMB 3 million in cash and healthcare products and RMB 42 million to fight SARS in 2003, RMB 10 million to the Chinese Red Cross Foundation to found TIENS Charity Fund in 2005, RMB 30 million to found Li Jinyuan Charity Foundation in 2007 which was officially instigated under The China Charity Federation (CCF), and donated more than RMB 23 million to the victims of Wenchuan earthquake disaster area in 2008. RMB 100 million was donated to cure chidren who get congenital heart disease. In 2009, RMB 1 million was donated to China Foundation for Justice& Courage and in 2010 the first donation to Yushu Disaster Area of Qinghai includes money and materials valued RMB 7 million. Study prosperity, educations support, poverty alleviation and distress relief and etc. So far, President Li Jinyuan has donated more than 200 million US dollars to public charities.
Mr. Li Jinyuan believes that promoting the development of China’s education is the best way to repay the motherland and society. Mr. Li Jinyuan invested millions of RMB to build Tianshi College at the time TIENS was founded, at a time when a great deal of capital was urgently needed for TIENS development. The college, formally approved by the Ministry of Education of the People’s Republic of China (PRC) in 1999 and to be upgraded as undergraduate academy in 2008, is the only privately-owned college in Tianjin. So far, Mr. Li Jinyuan has invested a total of RMB 670 million in constructing Tianshi college, and he plans to keep on investing. Embracing the national policy of Binhai New Area development, he plans to establish an international modern university with an area of 3.2 square kilometres and a construction area of two million and one hundred thousand square meters that accommodate 30,000 students with 20 faculties and 120 majors.
Due to his outstanding contributions to society, Mr. Li Jinyuan was granted the title “2010 China Most Philanthropic Entrepreneur”, “Global Top 10 Most Influential Chinese Champions”, “China Paragon Character for Nation Comity and Progress”, “China Top 10 Coaching Entrepreneur”, “China 2008 Top 10 Commonwealth Exemplar”, “Asian 2008 Brand Annual Man of the Year”, “China Most Responsible Entrepreneur for Society”, “China Outstanding Contribution Award in Philanthropy”, “China Advanced Character for Nation Comity”, “Honorary Doctor in U.N. Institute for Ecology and Life Sciences”, “Chinese Business Leader With Outstanding Contribution in Asia-pacific Economy”, “International Insignia for Outstanding Chinese”, “China Top 10 Outstanding Economic Talents” and many other honors.

Hand in hand, each of TIENS citizens is an indispensable part of TIENS brand.

Side by side, each of TIENS citizens accounts for the greatness of TIENS brand.

Mr.Li Jinyuan, President of Tiens Group

The tri-leaf pattern, like an unfolded world map, is a reflection of TIENS’ strategy of “internationalized” development. Therein, leaves represent the product image featuring “naturalness and health”; the yellow color of the design symbolizes “sunshine” and “wealth” and the green color gives off natural breath of “green earth”.

Three man-shaped patterns, interconnected with each other hand in hand, run across the leaf-shaped pattern in a natural, smooth and extending manner, displaying the concept that TIENS is human-oriented and global TIENS citizens are closely connected.

The whole pattern implies the growing trend of TIENS brand.

The new design is developed on the basis of original color and meanwhile inherits the core asset of TIENS brand, namely, “TIENS”. The whole symbol gives a full representation to the brand’s core — “One world•One family”, the core values characterized with “Extraordinary Innovation”, “Paramount Responsibility” and “Excellent Teamwork” as well as the long-term brand strategy with “Together We Share” as its slogan. With the new design as its new starting point, TIENS will embark on a new journey in building an international brand.

Tiens World Wide:

TIENS has set its sites on international expansion. It hopes to spread its message of global health past the Great Wall into Russia Bolshoi Theatre, across the Rhine, beyond the Arc de Triomphe, over the Cape of Good Hope, and beyond.

In order to meet the demands of expanding market share, we segmented six regions in the world to provide facilitated services and development opportunities to global consumers.

The head office of Tiens Group in China is located in Wuqing Development Area, the earliest district developed by Tiens Group.

In August 1995, the registration of Tiens Harbin Branch Office and Tianjin Branch Office formally announced the growth stage of Tiens Group. In 1997, Tiens in China created a miracle that sales turnover of a single product reached RMB300 million in a month, attracting much attention from all directions. In 1998, it established itself as a leading industry player in China. In the later part of 1998, Tiens in China responded to the call from the Chinese government, starting a 4 in 1 brand new business running mode of production-sales, through such elements as factory, branch offices, franchised shops and consumers. Since then, Tiens in China has entered into a period of steady developments.

The China Region has accumulated rich experience and technical know-how; it also has trained a great number of professional talents. Not only does it enhance China Region’s capability to shun away from risks, but also it helps to continuously dispatch business elites and provide management skills to overseas regions.

After 15 years’ steady development, the China Region has established 6 sub-region offices in 32 provinces and autonomous regions in China, such as North China, Northeast China, Northwest China, Southwest China, South China and East China. It also has opened nearly 100 branches with thousands of franchised shops. Currently, Tiens China Region is keeping several product categories to provide consumers with diversified products including health food, health care appliances, skincare applications and household products etc.

The high-quality management staff and a highly efficient management have together created excellent management teams. The number of management employees of China Region has reached over 1,000. The every senior management member of Tiens China Region has got industry expertise. And harmony, efficiency and forging ahead are the eternal pursuits for the senior management of Tiens China Region.

At present, performance of China Region remains on top amongst the performance appraisals of various regions. The advantage and inertia in such domains as education, teamwork, culture and management are the dynamic sources to maintain vitalities and potentialities for Tiens China Region.

Contact:
Address: No. 6 Yuanquan Road, Wuqing Development Area, New-tech Industry Park, Tianjin, China

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